Company: Médialliance Inc.
Location: Montreal, Canada
Sylvain Desfossés is a highly regarded marketing and advertising professional who has garnered 22 years of experience in the industry. He draws on his strong skill set and industry knowledge to fulfill his responsibilities as the vice president of Médialliance Inc., which unites seven independent strategists who provide clients with consulting and media strategy services. In his role, he is responsible for overseeing neuromarketing, media buying, strategic planning, media intelligence, marketing research, and business and marketing strategies.
Mr. Desfossés began his career as a media planner at Cossette and quickly established himself as a major industry player. Throughout his illustrious career, Mr. Desfossés has worked for prominent companies and brands, gaining experience in marketing communication and media research. Mr. Desfossés earned numerous awards for his work and continues to advance the industry through running his own company, Desfossés Media inc. (Formerly Millisecondes).
Mr. Desfossés attributes his success to his dedication and contacts. In the coming years, he hopes to see the company grow and become recognized as a pioneer in the Quebec market for linking neuromarketing with media planning.