brand and product promotion
Company: Tai Ping
Location: Paris, France
Catherine Vergez started working for Tai Ping as a sales executive and quickly gained recognition for her skill set and knowledge. She was promoted to managing director seven years ago and has become an integral part of the company’s success. Tai Ping was established in 1956 in Hong Kong, and is one of the most famous brands worldwide for luxury carpets. It provides custom carpeting to hotels, yachts, casinos, offices, and restaurants, as well as other clients in more than 100 countries.
An expert in design, brand awareness, carpet manufacturing, and product promotion, Ms. Vergez is responsible for hiring, firing and managing the staff, developing the manufacturing company, creating strategic plans with the CEO, and promoting the company’s products in the EMEA region. During her tenure, Ms. Vergez has grown the brand awareness in Europe, and promoted the carpet as one of the masterpieces in the carpet industry.