internal marketing

Kevin Thomson

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Kevin ThomsonTitle: Joint Chief Excitement & Chief Executive Officer

Company: Ways of Work and Wellbeing

Location: Reading, United Kingdom

Kevin Thomson started his career in external marketing with brands like Action Man (U.S. GI Joe) and developing the Mr. Men product with Roger Hargreaves, the creator. He fell into the service industry and needed to motivate staff and began the UK first-ever internal-marketing programs. Mr. Thomson is the first ever internal marketer, and the only author of five books on the subject of internal marketing, with two more on the way. For the past three years, he has been serving as the chief excitement as well as chief executive officer of Ways of Work and Wellbeing (WoWW!). The mission of the agency is to help as many customers and clients as it can to put into practice the number one in the five Ways of Wellbeing — to connect. Its passion is to use art and science to generate performance through personality. Mr. Thomson and his colleagues help business customers and consumers via a range of branded and bespoke apps, products and services such as the forthcoming Money Mentor Me! – a U.K. based advisory service. Read the rest of this entry »