sporting goods industry

Franco Fogliato

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Fogliato, Franco 1496670Title: Senior Vice President and General Manager Americas

Company: Columbia Sportswear Company

Location: Petit-Lancy, Switzerland

Franco Fogliato has provided his business services as the Senior Vice President and General Manager Americas for the Columbia Sportswear Company since 2017. In this position, Mr. Fogliato is responsible for developing effective business strategies and reporting to the international chief executive officer and serving on the executive board. Columbia Sportswear Company is an outdoor apparel and products company. His skills in marketing strategy, brand management and development, as well as product sales management have aided him in the 20 years of his career. He recently worked in the role of Senior Vice President and General Manager EMEA.

From an early age, Mr. Fogliato was interested in sports and wanted to pursue a career in the industry. His first step was graduating from the Università Ca’ Foscari di Venezia with a degree in business administration. He continued at the Scuola di Artiglieria, where was an officer. In 2009, he returned to his education and attended the Open University Business School to earn a Master of Business Administration in 2012. His commitment to education has earned him opportunities in the sports industry, and he has risen through the ranks through various opportunities.  Read the rest of this entry »


Andreas Frirdich

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Andreas Frirdich 1653142Title: Chief Executive Officer

Company: dekoGraphics GmbH

Location: Rauenberg, Germany

Since 1993, Andreas Frirdich has been running dekoGraphics GmbH, a technology transfer and processing company that sells heat transferable embellishments and works with the sporting goods industry. The company’s mission is to always provide clients with the highest level of quality and service and assist them in finding the best individuals solutions.

Mr. Frirdich started in the industry 25 years ago and progressed to the point where he could own his own company. He built the business with correct foresight of the portfolio the market requires, and has watched his company gain a stellar reputation for its services on an international level. Read the rest of this entry »